Crash The Superbowl

I've been a fan of Erwin McManus since some one suggested his podcast to me a while back. Planting several booming church plants in and around L.A.is no small task I'm sure and he and his team are needless to say very innovative in their approach to evangelism.

Anyways I thought their entry in the recent "crash the superbowl contest" was pretty funny. Also I see it as an example of how attractiveness of human creativity may be a compelling replacement to fear-driven evangelism.